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Snowbird Job Sharing for Seniors

Because of the recession and a new generation of workers, talent recruitment and benefits are changing.
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Two large groups of employees, Boomers and Gen Y are driving innovative changes in work policies and benefits.  For example:

CVS/pharmacy, the retail division of CVS Caremark

As one of America's largest pharmacy chains, CVS has stores in every region of the country--and in every regional climate. In 2004 CVS created its Snowbird Program to let experienced store employees move seamlessly among CVS locations according to their seasonal preferences. As the program's name implies, many of the participants are mature workers who enjoy wintering in southern states and summering in northern ones. Since the program started, over 1,000 employees, ranging from retail clerks to pharmacists and managers, have enthusiastically participated, earning CVS a high-profile award from the American Society on Aging.

Time Warner

This cutting edge media and technology company has developed a mentoring program that engages people on both ends of their careers.

Some of the company's senior executives were challenged to stay at the forefront of a rapidly evolving new-media landscape. To raise their awareness of digital media, Time Warner launched Digital Reverse Mentoring--a program in which tech-savvy college students mentor senior executives on emerging digital trends and technologies such as Facebook, Twitter, and other Web 2.0 applications. In addition to imparting technical skills, Gen Y mentors provide Boomer mentees with a peek into the values, consumer behaviors, and communication styles of the younger generation.

Read more about changing "talent management" progress at Harvard Business Review.


Editor, Carolyn Allen

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Publication Date: 9/14/2009
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