Careers & Jobs
Snowbird Job Sharing for Seniors
Because of the recession and a new generation of workers, talent recruitment and benefits are changing.
Two large groups of employees, Boomers and Gen Y are driving innovative changes in work policies and benefits. For example:
CVS/pharmacy, the retail division of CVS Caremark
As one of America's largest pharmacy
chains, CVS has stores in every region of the country--and in every
regional climate. In 2004 CVS created its Snowbird Program to let
experienced store employees move seamlessly among CVS locations
according to their seasonal preferences. As the program's name implies,
many of the participants are mature workers who enjoy wintering in
southern states and summering in northern ones. Since the program
started, over 1,000 employees, ranging from retail clerks to pharmacists
and managers, have enthusiastically participated, earning CVS a
high-profile award from the American Society on Aging.
This cutting edge media and technology company has developed a
mentoring program that engages people on both ends of their careers.
Some of the company's senior executives were challenged to
stay at the forefront of a rapidly evolving new-media landscape. To
raise their awareness of digital media, Time Warner launched Digital
Reverse Mentoring--a program in which tech-savvy college students mentor
senior executives on emerging digital trends and technologies such as
Facebook, Twitter, and other Web 2.0 applications. In addition to
imparting technical skills, Gen Y mentors provide Boomer mentees with a
peek into the values, consumer behaviors, and communication styles of
the younger generation.
Read more about changing "talent management" progress at Harvard Business Review.
Editor, Carolyn Allen
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